labelcsv

Use cases Support

Cancellation reasons

Code why subscribers cancel and find the ones a pause or a discount could keep.

Columns to upload

Name the columns in your CSV like this. Extra columns are fine: every column of the row is sent with the questions.

ColumnWhat it holds
customerCustomer ID
planPlan they had
reasonThe reason they gave, in their words

Questions

Each question adds a column to your file. The answer is one of the listed values, or Unsure when the model's confidence is below the cutoff: 70% for pick-one and scale questions, 80% for yes or no.

New columnQuestionPossible answers
reasonPick oneWhy is the customer cancelling?
  • price Too expensive
  • not using it Has too much product, or does not use it
  • product Did not like the product
  • competitor Moving to another company
  • problem Delivery, billing or a technical problem
  • temporary Moving, traveling or a short break
pause_would_helpYes or noWould a pause of one or more months meet the customer's need?
  • yes The reason is a break, travel, a move or too much stock
  • no The reason is permanent
price_sensitiveYes or noDoes the customer mention price or money?
  • yes They mention price, cost or budget
  • no They do not

Example row

ColumnValue
customerC-2210
plan6 bottles monthly
reasonStill have 8 bottles from the last two boxes, I can't keep up.

Answers from a test run on this row

ColumnAnswerConfidence
reasonnot using it100%
pause_would_helpyes85%
price_sensitiveno97%

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