Cancellation reasons
Code why subscribers cancel and find the ones a pause or a discount could keep.
Columns to upload
Name the columns in your CSV like this. Extra columns are fine: every column of the row is sent with the questions.
| Column | What it holds |
|---|---|
customer | Customer ID |
plan | Plan they had |
reason | The reason they gave, in their words |
Questions
Each question adds a column to your file. The answer is one of the listed values, or Unsure when the model's confidence is below the cutoff: 70% for pick-one and scale questions, 80% for yes or no.
| New column | Question | Possible answers |
|---|---|---|
reasonPick one | Why is the customer cancelling? |
|
pause_would_helpYes or no | Would a pause of one or more months meet the customer's need? |
|
price_sensitiveYes or no | Does the customer mention price or money? |
|
Example row
| Column | Value |
|---|---|
customer | C-2210 |
plan | 6 bottles monthly |
reason | Still have 8 bottles from the last two boxes, I can't keep up. |
Answers from a test run on this row
| Column | Answer | Confidence |
|---|---|---|
reason | not using it | 100% |
pause_would_help | yes | 85% |
price_sensitive | no | 97% |
More support use cases
| Use case | What it does | New columns |
|---|---|---|
| Support ticket triage | Route a backlog of support tickets by category and urgency, and flag the angry customers and refund requests. | category urgency angry refund |
| Chat transcript quality review | Review support chats for resolution and agent tone without reading every transcript. | resolved agent_tone escalated customer_repeated |
| Customer satisfaction comments | Find out whether low satisfaction scores are about the agent, the product or the policy. | about sentiment agent_praised |
| Bug report labeling | Label incoming bug reports by product area and severity, and send back the ones with no steps to reproduce. | area severity repro_steps money_or_data |
| Help center gaps | Match customer questions to your help articles and list the questions no article answers. | article_answers self_serve question_type |